Knowledge Networking Portal for Sustainable & Responsible Tourism
I am majoring in "Sustainable Tourism" B.A. at HSRW in Kleve (Germany). I'm writing my thesis about marketing of sustainable certification. My main question is, how a logo of a certificate could be used on an online platform to influence user behaviour towards more sustainable consumption. I want to find this out by an eye tracking experiment.
Firstname | Magdalena |
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Lastname | El Mahgoub |
Postal Address | Johannisbergerstr.11, 14197 Berlin |
Released | 30/09/2016 |
Country | Germany |
Organization Type | Individuals |
Operational level | National |