9th Scientific Conference on Sustainable Tourism

Creative tourism is a mode of tourism that is characterized by the involvement of tourists to the local population through participatory activities. The cultural diversity of each country, in part due to its traditions represents a major asset for this.

The creative tourism  is proving to be a very interesting tourism product as it caters to all categories of person (alone or groups, youth, adults or seniors, families or groups of friends). The principle of creative tourism  is to meet the expectations of tourists who want an authentic experience, combining the discovery of a territory to meet with its inhabitants. Thus participation in a creative workshop allows tourists to discover the country visited a more original and pregnant way. In this creative tourism is characterized by interactions between tourists and the visited territory, emotional, social and participatory.

In 2010 appeared a creative tourism network "The Creative Tourism Network" which main objective is to share best practices and to invite new destinations to support and structure their creative tourism. These members offer different activities. This is the case for example of the "Creative Tourism Santa Fe" offering jewelery courses, paintings, ceramics, photography, cooking, artist studios visits.

On the consumer behavior of the plan, some involved more actively with creative practices, exchange knowledge and are also involved in their creation, with creative content. These new consumers bring valuable skills to the design of tourist offers. Thus tourism policies must now bring together tour operators, tourists and territories with a view to value creation, and the creative tourismparticipates to that. The design of a tourism image and / or a territorial brand can as part of the formulation of innovative tourist offer, associate creative activities to destinations. For this the use of new technologies and digital media play a major role in the dissemination of creative content of tourist offers. Finally, if the current trend is to the segmentation of tourism market with offers and new services including creative tourism and other new forms of tourism (wine tourism, language tourism, slow tourism, conference tourism) , they must leave room for sustainable development, and thus be part of a sustainable tourism.

The objective of this conference is to examine the role of sustainability in the development and marketing of creative tourism tourism products. It also aims to address the integration of sustainable development in the production of tourist services or products, particularly in organizational and marketing practices within the creative tourism .

Researchers are invited to submit empirical research, methodological and conceptual documents that focus on topics related to the implementation of creative tourism related to sustainable development.

Potential topics to be addressed include the following:

• creative Tourism
• Marketing and sustainable tourism organizations
• Challenges and opportunities for sustainable tourism development
• Visitor Expectations for sustainable tourism
• Sustainable tourism destination management
• Socio-Ecological Resilience and tourism
• hospitality and sustainable tourism industry
• green accounting applications and mass tourism
• E-tourism, sustainable tourism and social media
• Tourism and climate change
• Recreation and sustainable tourism
• sustainable regional approach and certificates productions as ecolabels
• Business and benefits for communities in sustainable tourism
• public and Sustainable Tourism Management
• Sustainable tourism and communication
• Quality and sustainable tourism
• Tourism and sustainable development practices
• Tourism between economic performance and sustainable development
• Sustainable development and sustainable tourism planning
• Sustainable tourism and hospitality
• Greenwashing and business ethics
• Attractive destinations and respect for the environment
• Sustainable Tourism Benefits and Costs
• Consumer demand and sustainable tourism
• Protection of marine and tourism policies
• Sustainable tourism and cooperation among stakeholders.
• Sustainable tourism and ecosystem protection
• Sustainable Tourism Management

Communications can be based on qualitative or quantitative methods. The themes are very broad and can raise the following different areas: marketing, strategy, communication, consumer behavior, human resources, public administration, economics, finance, logistics, legal and sustainable development.

The conference also aims to help bring together tourism professionals who have decided to integrate creative tourism in the marketing of tourism products and tourist destinations related to sustainable development.