Tourism2030 - 9 Certification & Marketing (approved-gs + transferred-hh)

Tourism2030 - 9 Certification & Marketing (approved-gs + transferred-hh) <h3 id="mcetoc_1csek14tj0"><span style="font-size: 14pt;">The Role of Tourism Stakeholders</span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-88-4x.png" width="50" height="48" /></td> </tr> </tbody> </table> <p><span style="font-size: 12pt;">Experience shows that improved implementation of certification schemes requires a multi-stakeholder process. All stakeholders have a role to play in making certification a success, and in many cases the same applies to raising quality and improving marketing.</span><br /></p> <h3 id="mcetoc_1csek14tj0"><span style="font-size: 18pt;"><span style="font-size: 12pt;">Governments</span><br /></span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-74-4x.png" width="50" height="48" /></td> </tr> </tbody> </table> <span style="font-size: 12pt;">Governmental bodies can support the development and operation of quality assessment and voluntary certification to support policy beyond what may be covered by legislation and to stimulate innovation. They should ensure the credibility and independence of an systems and promote sustainable enterprises and associated offers in marketing programmes.</span><br /></div> <h3><span style="font-size: 12pt;">N</span><span style="font-size: 12pt;">GOs, networks, partnerships</span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><span style="font-size: small; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-82-4x.png" width="50" height="48" /></span></td> </tr> </tbody> </table> <span style="font-size: 12pt;">NGOs can represent environmental, social, cultural and economic interests in the design and operation of certification schemes and associated communication.  Networks of stakeholders can work together towards certification, encouraging and supporting each other in the process.</span><br /></div> <h3><span style="font-size: 12pt;">R</span><span style="font-size: 12pt;">esearch, education, consultancy</span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><span style="font-size: small; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-63-4x.png" width="50" height="48" /></span><br /></td> </tr> </tbody> </table> <span style="font-size: 12pt;"><span style="color: #000000;"><span style="font-size: 12pt;">Researchers and consultants contribute to the development of standards (criteria, indicators) and to the implementation of certification programs, including acting as auditors and providing training. Schools and universities should integrate sustainability assessment tools and standards in their curricula, field work and research. </span><br /></span></span></div> <h3 id="mcetoc_1csek14tj0"><span style="font-size: 12pt;">Destinations</span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><span style="font-size: 12pt; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-83-4x.png" width="50" height="48" /></span><br /></td> </tr> </tbody> </table> <span style="font-size: 12pt;">Destinations can use and promote certification to back up their sustainable development policy and strategy and stimulate more adherence by local business and other stakeholders to sustainability. They are also central to marketing efforts to promote relevant offers and brand messages.</span><br /></div> <h3 id="mcetoc_1csek14tj0"><span style="font-size: 12pt;">Businesses</span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><span style="font-size: 12pt; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-66-4x.png" width="50" height="48" /></span></td> </tr> </tbody> </table> <span style="font-size: small;"><span style="font-size: 12pt;">The participation of tourism businesses along the supply chain (transport, accommodation, catering, activities, visitor attractions, travel packaging and selling) is essential for the success of voluntary certification.  All schemes must be designed to be valuable to businesses and can help them achieve both cost savings and visibility, in the context of corporate social responsibility (CSR), backed up by marketing.</span></span><br /></div> <h3 id="mcetoc_1csek14tj0"><span style="font-size: 12pt;">Travellers<br /></span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-77-4x.png" width="50" height="48" /></td> </tr> </tbody> </table> <p><span style="font-size: 12pt;">Certification and effective, reliable marketing provide travellers with reliable information about sustainability to inform their <a href="/market-place/green-travel-maps" target="_new">travel choices</a>.  By reporting their experiences, travellers contribute to transparency, give orientation to other travellers and valuable feedback to tourism businesses, marketing organizations and certification bodies.</span><br /></p> </div> <div class="hidden"> </div> </div> <h3><span style="font-size: 18pt; color: #000000;"><a href="https://sustainabledevelopment.un.org/" title="The SDGs Knowledge Platform"><span style="color: #000000;"><span style="font-size: 14pt;">SDGs related to this Topic</span></span></a></span></h3> <div class="hidden"><span style="font-size: 18pt;"><a href="https://sustainabledevelopment.un.org/sdg4" target="_new"><img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="/images/e_sdg_icons-04.jpg" width="100" height="100" /></a><a href="https://sustainabledevelopment.un.org/sdg7" target="_new"> <img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="/images/e_sdg_icons-07.jpg" width="100" height="100" /> </a><a href="https://sustainabledevelopment.un.org/sdg8" target="_new"><img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="/images/e_sdg_icons-08.jpg" width="100" height="100" /></a> <a href="https://sustainabledevelopment.un.org/sdg12" target="_new"><img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="/images/e_sdg_icons-12.jpg" width="100" height="100" /></a> <a href="https://sustainabledevelopment.un.org/sdg16" target="_new"><img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="/images/e_sdg_icons-16.jpg" width="100" height="100" /></a> <a href="https://sustainabledevelopment.un.org/sdg17" target="_new"><img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="/images/e_sdg_icons-17.jpg" width="100" height="100" /></a></span></div> <p> </p> <p style="text-align: left;"><strong><span style="color: #0071bc;"><span style="font-size: 14pt;"><span style="font-size: 18pt;">Helping you further: the Tourism2030 Compass</span></span></span></strong><strong><span style="color: #0071bc;"><span style="font-size: 14pt;"><span style="font-size: 18pt;"><span style="color: #0071bc; font-size: 14pt;"><a href="/background/my-destinet" target="_new" title="Join & share your information"><img style="width: 160px; height: 35px; margin-top: 0px; margin-bottom: 0px; float: right;" src="/images/join-share2.png" width="160" height="35" /></a></span></span> </span></span></strong><strong><span style="color: #0071bc;"><span style="font-size: 14pt;"><span style="font-size: 18pt;">Knowledge Base Content</span></span></span></strong></p> 2019-07-31T16:34:03Z tag:root.destinet.eu,2019-07-31:/demo-design/who-who/civil-society-ngos/triangle-knowledge-alliance-net/joining-alliance/knowledge-base-administration/administration-and-workflow-implementation/copy2_of_1-10-new-template http://root.destinet.eu/demo-design/misc_/EnviroWindows/Site.gif ECOTRANS Tourism2030 9 New: Certification & Marketing -EDITED-intro published tag:root.destinet.eu,2019-07-31:/demo-design/who-who/civil-society-ngos/triangle-knowledge-alliance-net/joining-alliance/knowledge-base-administration/administration-and-workflow-implementation/copy2_of_1-10-new-template/certification-marketing 2019-07-31T16:34:03Z Gordon Sillence Herbert Hamele

<div> <table border="0" cellspacing="4"> <tbody> <tr> <td colspan="3"> <p><span style="font-size: 18pt; color: #000000;"><span style="font-size: 18pt;">Role of Stakeholders</span></span></p> <p><span style="font-size: 12pt; color: #000000;">Currently, the situation of sustainable tourism certification schemes is characterized by a large scope and at the same time by complexity. Therefore, a set of global sustainable tourism criteria (see the GSTC standards) have been collectively formulated and recognized by both industry and government as a good guidance to stakeholders on how to best implement sustainable and responsible tourism certification.</span></p> </td> </tr> <tr> <td> <p><span style="font-size: 12pt; color: #000000;"><br /></span></p> <br /></td> <td><span style="font-size: 12pt; color: #000000;">   <img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-74-4x.png" width="50" height="48" />  <br /></span></td> <td> <p><span style="font-size: 12pt; color: #000000;"><strong> Governmental bodies</strong> can support voluntary certification through clear policies, legislation, and funding. They can ensure the credibility and independence of certification schemes and promote sustainable tourism products in tailor-made marketing programs.</span></p> </td> </tr> <tr> <td> <p><span style="font-size: 12pt; color: #000000;"><br /></span></p> <br /></td> <td><span style="font-size: 12pt; color: #000000;"> <span style="font-size: small; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-82-4x.png" width="50" height="48" /></span></span></td> <td> <p><span style="font-size: 12pt; color: #000000;"><strong> NGOs</strong> are experts in different dimensions of sustainable tourism and can represent environmental, social, cultural and economic interests in the design and operation of certification schemes. They can provide advice to different stakeholders within the certification process.</span></p> </td> </tr> <tr> <td> <p><span style="font-size: 12pt; color: #000000;"><br /></span></p> <br /></td> <td><span style="font-size: 12pt; color: #000000;"><span style="font-size: small; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-63-4x.png" width="50" height="48" /></span></span></td> <td> <p><span style="font-size: 12pt; color: #000000;"><strong> Research and education institutions</strong> contribute to the development, evaluation, and impact assessment of certificates. Furthermore, investigating the tourists’ behavior and decision making will help to promote sustainable tourism products. Universities and tourism schools can integrate the training on certification, sustainability assessment tools and standards in their curricula.</span></p> </td> </tr> <tr> <td> <p><span style="font-size: 12pt; color: #000000;"><br /></span></p> <br /></td> <td><span style="font-size: 12pt; color: #000000;"><span style="font-size: small; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-83-4x.png" width="50" height="48" /></span></span></td> <td> <p><span style="font-size: 12pt; color: #000000;"><strong> Tourism destinations</strong> usually consist of individual tourism enterprises, which are coordinated and marketed by a destination management organization (DMO). While the DMO can adopt sustainable practices in its own organization, it can also establish and maintain a stakeholder network, which is responsible for stimulating and encouraging tourism businesses to adopt sustainable tourism practices, as well as to ensure that the destination develops and operates in a sustainable manner.</span></p> </td> </tr> <tr> <td> <p><span style="font-size: 12pt; color: #000000;"><br /></span></p> <br /></td> <td><span style="font-size: 12pt; color: #000000;"><span style="font-size: small; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-66-4x.png" width="50" height="48" /></span></span></td> <td> <p><span style="font-size: 12pt; color: #000000;"> All <strong>tourism businesses</strong> along the supply chain (transport, accommodation, catering, activities, visitor attractions, travel packaging and selling) can obtain an adequate certification to improve their sustainability performance. In order to identify the essential sustainability issues in one’s own company, the set-up of a stakeholder dialogue is essential. Certificates are valuable promotion tools in this sense.</span></p> </td> </tr> <tr> <td> </td> <td><span style="font-size: 12pt; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-77-4x.png" width="50" height="48" /></span></td> <td> <p><span style="font-size: 12pt; color: #000000;"> Certificates and certified businesses provide <strong>travelers</strong> with reliable information about the sustainability performance of tourism businesses and products. Despite an increasing interest in sustainable tourism, the demand for certified tourism products remains low. Tourists should not only attribute the social responsibility to tourism providers but also to themselves and choose sustainable holidays. By reporting their experiences, travelers contribute to transparency, give orientation to other travelers and valuable feedback to tourism businesses, marketing organizations, and certification bodies.</span></p> </td> </tr> </tbody> </table> </div> <div> </div> <div> <table border="0" cellspacing="4" cellpadding="8" align="left"> <tbody> <tr> <td class="card"><img style="width: 100px; height: 96px; margin: 0px 0px; vertical-align: undefined;" src="/images/asset-85-4x.png" width="100" height="96" /><a href="/create_destinet_account_html">My Tourism2030-Bringing you in</a></td> <td> <p><span style="font-size: 12pt;">Join the TOURISM 2030 community: <a href="/create_destinet_account_html">Register for free</a> & share your contribution!</span></p> <p><span style="font-size: 12pt;">For further information please contact the folder administration: <a href="mailto:herbert.hamele@ecotrans.de">triangle@ecotrans.de</a></span></p> </td> </tr> </tbody> </table> <p style="text-align: center;"><br /></p> <p style="text-align: center;"> </p> </div>