Knowledge Networking Portal for Sustainable & Responsible Tourism
Green Hotels
| Contributor | Senka Daniel |
|---|---|
| Country | Croatia |
| Keywords | green economy, |
| Topics | Certification & Marketing |
| Target groups | Businesses |
| Release date | 20/02/2014 |
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Hotels represent an important economic asset in Croatia, as shown by the data that they account for more than 25% of all overnight tourist stays in the country, and that in 2012 tourism contributed more than 10.5 billion HRK in revenues to the government budget. Implementation of green concepts in hotel construction and operations is an integral part of the Development Strategy of Croatian tourism until the year 2020, recently adopted by the Government of the Republic of Croatia. One of the goals is to make Croatia one of the most competitive tourist destinations in the world by that year.
Consequently the Association of Employers in Croatian Hospitality (UPUHH) launched the pilot project named "Green business in the hospitality industry". The main objectives of the project are: definition of criteria for green hotels, introduction to the green business in 20 hotels and raising competitiveness of Croatian tourism.
