Knowledge Networking Portal for Sustainable & Responsible Tourism
Rota Vicentina
Rota Vicentina is another Project of Association Casas Brancas which is, as already stated, a network of accommodation firms, restaurants and tourist entertainment companies connected through a quality standard that promotes associated businesses and the development of quality tourism in the region.
With the purpose of creating a backbone product that could enhance and create synergies among the partners of the Association and all the West coast of Algarve, as well in order to have a national and international new product was developed the Rota Vicentina trail. The potential of the south-west of Portugal made clear the need for a structured product, associated with Nature Tourism. The rich natural heritage of this region created the belief that it was possible to launch to the market a product with differentiating factors. These differentiating characteristics make this route a unique experience: the rich heritage and landscape; the fact of being a live museum in both the fishermen rail and the historical path; the weather; the hospitality; the authenticity of the places; all these attributes combined make Rota Vicentina a new irresistible product.
Rota Vicentina has a system of services that ensure its existence. It is a pedestrian route with nearly 340km, formed by the historical path that connects Santiago do Cacém to Cabo de S. Vicente, and the fishermen rail that connects Porto Covo to Odeceixe. It was developed with the intention of attracting an international market, of repositioning the West Coast of Algarve and Alentejo, of decreasing seasonality, and of developing a sustainable model for the region.
Its significance, besides constituting a strategy of differentiating a group of companies and thus being a case of product innovation, comes from the concern with the key concept of sustainability. The Association Casas Brancas intends to attribute to Rota Vicentina the role of a structured and sustainable product for the region. Additionally, one innovating aspect of this case study is the will of a private entity that represents a group of touristic companies who by their vision and know-how admit the need of a product of this nature in order to develop their economic activities. This means that the project itself is structured and guaranteed by all of these activities.
Visit the official website: http://www.rotavicentina.com/pt/#
| Postal Address | Travessa do Botequim, nº6, 7630-185 Odemira, Portugal |
|---|---|
| Phone Number | 351 969 275 975 |
| Webpage | http://www.rotavicentina.com/pt/ |
| Released | 15/11/2012 |
| Country | Portugal |
| Organization Type |
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| Marketplace Type |
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| Topics | Natural Heritage & Biodiversity , Human Rights & Labour Rights , Travel, Transport & Mobility |
| Operational level | Local |
