<table> <tbody> <tr> <td><span style="color: #ff0000; font-size: 18pt;"><a href="https://futural-project.eu/open-call-sub-projects/valdichiana4green/" target="_new"><img src="../../../../../images/futural.png" style="width: 200px; height: 199px; margin: 0px 0px; vertical-align: undefined; " width="200" height="199" /></a> </span>   </td> <td> <h2 style="text-align: justify;" id="mcetoc_1iulpmejd0"><span style="font-size: 12pt;"><strong>Valdichiana Going Green: Empowering Rural Economy and Citizen Engagement for Sustainable Development</strong></span></h2> <p style="text-align: justify;"><span style="font-size: 12pt;"><strong>Valdichiana4Green</strong> is a <a href="https://futural-project.eu/open-call-sub-projects/valdichiana4green/" target="_new">FUTURAL project</a> which </span><span style="font-size: 12pt;">aims to support rural development by aligning production and transformation processes in the hospitality and agri-food sectors with global sustainability and competitiveness goals. The project focuses on productive differentiation—particularly the synergy between tourism and agri-food—in a rural area where agriculture and tourism generate over 60% of local GDP. Key challenges include economic diversification, sustainable tourism promotion, fostering innovation in rural SMEs (which often face limited digital access and funding), and supporting young entrepreneurs.</span></p> <p style="text-align: justify;"><span style="font-size: 12pt;">The key objectives of Valdichiana4Green include supporting rural and tourism-related businesses in adopting sustainable practices and, ideally, achieving sustainability certifications, enhancing competitiveness through digital tools, and engaging young entrepreneurs in the exchange of knowledge and experiences on sustainability practices. The project also aims to foster dialogue between the public and private sectors, with a focus on sustainable planning aligned with EU and national policies and financial instruments.</span></p> <p style="text-align: justify;"><span style="font-size: 12pt;">The project has two pillars:</span></p> <p><strong><span style="font-size: 12pt;">1. Digital dimension: A collaborative platform hosting:</span></strong></p> <ul style="text-align: justify;"> <li><span style="font-size: 12pt;"><em>Valdichiana Going Green</em> certification software, based on Ecotrans' 30+ years of experience and a first prototype software already used for hotels.</span></li> <li><span style="font-size: 12pt;"><em>Going Green Map</em>, clustering certified and committed actors, to be also integrated in the Destinet.eu ecosystem, as a European showcase.</span></li> <li><span style="font-size: 12pt;">Online training courses on sustainability.</span></li> <li><span style="font-size: 12pt;">A digital, community-based feedback system co-designed via workshops to shape a new local business model and future policy guidelines.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>2. Participatory dimension:</strong> Applying the IA2P "Spectrum of Public Participation" model to ensure inclusion of stakeholders, validation of tools, shared criteria development, and improved interinstitutional cooperation for long-term planning.</span></p> <p><span style="font-size: 12pt;"><strong>Partners:</strong></span></p> <ul> <li><span style="font-size: 12pt;">ACTA-Sensi Contemporanei LTD Social Enterprise (<em>Lead Partner</em>) </span></li> <li><span style="font-size: 12pt;">ECOTRANS e.V.</span></li> <li><span style="font-size: 12pt;">Strada del vino Nobile di Montepulciano e dei sapori della Valdichiana Senese</span></li> <li><span style="font-size: 12pt;">Unione dei Comuni Valdichiana Senese</span></li> </ul> <p><span style="font-size: 12pt;"><a href="https://futural-project.eu/" target="_new"><img src="../../../../../images/futural-logo.jpg" style="width: 146px; height: 47px; margin-top: 0px; margin-bottom: 0px; float: left;" width="146" height="47" /></a><img src="../../../../../images/cofunded-eu.png" style="width: 162px; height: 36px; margin-top: 0px; margin-bottom: 0px; float: right;" width="162" height="36" /></span></p> </td> </tr> <tr> <td><span style="color: #ff0000; font-size: 18pt;"></span></td> <td><span style="font-size: 12pt;">See details on: <a href="valdichiana4green-pitch-03-june-2025/download/en/2/FUTURAL%20-%20OC%20Sub-projects_pitch%20event_Valdichiana4Green.pdf">Valdichiana4Green pitch (PDF, 03 June 2025)</a></span></td> </tr> </tbody> </table> 2025-10-08T09:33:55Z tag:root.destinet.eu,2025-10-08:/demo-design/who-who/civil-society-ngos/ecotrans/ecotrans-projects-activities/2025-2026 http://root.destinet.eu/demo-design/misc_/EnviroWindows/Site.gif ECOTRANS Tourism2030 tag:root.destinet.eu,2025-10-21:/demo-design/who-who/civil-society-ngos/ecotrans/ecotrans-projects-activities/2025-2026/valdichiana4green 2025-10-21T11:50:46Z Herbert Hamele Herbert Hamele

<h2><strong>DELIVERABLES </strong><span style="font-size: 12pt;"><strong></strong></span></h2> <table border="1"> <tbody> <tr> <td colspan="3" style="background-color: #0079bc;"> <p><span style="font-size: 12pt; color: #ffffff;"><strong><a href="wp1-design"> <span style="color: #ffffff;">WP1: Design</span></a> (June 2025 - September 2025)</strong></span></p> </td> </tr> <tr> <td>       <br /></td> <td><span href="wp1-design" style="font-size: 12pt;">1) Detailed project action plan</span></td> <td><span href="wp1-design" style="font-size: 12pt;">                                    <br /></span></td> </tr> <tr> <td><br /></td> <td><span style="font-size: 12pt;"><span style="font-size: 12pt;">2) Technical report for the Valdichiana platform</span></span> <p><span style="font-size: 12pt;">(including mockups, information architecture, and privacy/security requirements).</span></p> </td> <td><span style="font-size: 12pt;"><span style="font-size: 12pt;"></span></span></td> </tr> <tr> <td colspan="3" style="background-color: #0079bc;"> <p><span style="font-size: 12pt; color: #ffffff;"><strong><a href="wp2-development"> <span style="color: #ffffff;">WP2: Development</span></a> (October 2025 - February 2026)</strong></span></p> </td> </tr> <tr> <td><br /></td> <td><span href="wp2-development" style="font-size: 12pt;">1) Strategic assessment of the territory</span></td> <td><span href="wp2-development" style="font-size: 12pt;"></span></td> </tr> <tr> <td><br /></td> <td><span style="font-size: 12pt;">2) Implemented Valdichiana Going Green software and Travel Green Map</span></td> <td><span style="font-size: 12pt;"><a href="../../../market-place/green-travel-maps/green-travel-maps-europe/green-travel-map-italy/Valdichiana%20Going%20Green" target="_new"></a></span></td> </tr> <tr> <td><br /></td> <td><span style="font-size: 12pt;">3) Published online training courses</span></td> <td><span style="font-size: 12pt;"></span></td> </tr> <tr> <td><br /></td> <td><span style="font-size: 12pt;">4) Activated community feedback system</span></td> <td><span style="font-size: 12pt;"></span></td> </tr> <tr> <td><br /></td> <td><span style="font-size: 12pt;">5) Participation and co-design workshops</span></td> <td><span style="font-size: 12pt;"></span></td> </tr> <tr> <td colspan="3" style="background-color: #0079bc;"><span style="font-size: 12pt; color: #ffffff;"><strong><a href="wp3-validation"> <span style="color: #ffffff;">WP3: Validation</span> </a> (March 2026 - May 2026)</strong></span></td> </tr> <tr> <td></td> <td><span style="font-size: 12pt;">1) Final evaluation report</span></td> <td><span style="font-size: 12pt;"></span></td> </tr> <tr> <td></td> <td><span style="font-size: 12pt;">2) Dissemination events (including a presentation video and the final event</span></td> <td><span style="font-size: 12pt;"></span></td> </tr> </tbody> </table>

tag:root.destinet.eu,2025-06-03:/demo-design/who-who/civil-society-ngos/ecotrans/ecotrans-projects-activities/2025-2026/valdichiana4green-pitch-03-june-2025 2025-06-03T11:32:44Z Herbert Hamele Herbert Hamele