<h3 id="mcetoc_1csek14tj0"><span style="font-size: 14pt;">The Role of Tourism Stakeholders</span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="../../images/asset-88-4x.png" width="50" height="48" /></td> </tr> </tbody> </table> <p><span style="font-size: 12pt;">Experience shows that the development of marketing strategies and programs for sustainable tourism require a multi-stakeholder process. All stakeholders have a role to play in making sustainable tourism products and services a success.</span></p> <h3 id="mcetoc_1csek14tj0"><span style="font-size: 18pt;"><span style="font-size: 12pt;">Governments</span><br /></span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="../../images/asset-74-4x.png" width="50" height="48" /></td> </tr> </tbody> </table> <span style="font-size: 12pt;">Governmental bodies can support the development and operation of sustainable tourism products and services. Also, they can support the development and operation of voluntary certification to support policy beyond what may be covered by legislation and to stimulate innovation.</span><br /></div> <h3 id="mcetoc_1d6v18ssn0"><span style="font-size: 12pt;">N</span><span style="font-size: 12pt;">GOs, networks, partnerships</span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><span style="font-size: small; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="../../images/asset-82-4x.png" width="50" height="48" /></span></td> </tr> </tbody> </table> <span style="font-size: 12pt;">NGOs can represent environmental, social, cultural and economic interests in the development of marketing strategies of tourism businesses and destinations. Networks of stakeholders can work together towards sustainable tourism marketing strategies and programs as well as certification, encouraging and supporting each other in the development process.</span><br /></div> <h3 id="mcetoc_1d6v18ssn1"><span style="font-size: 12pt;">R</span><span style="font-size: 12pt;">esearch, education, consultancy</span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><span style="font-size: small; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="../../images/asset-63-4x.png" width="50" height="48" /></span><br /></td> </tr> </tbody> </table> <span style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: #000000;">Re</span></span></span><span style="font-size: 12pt;">searchers and consultants contribute to customers and markets insights, innovation and the development of marketing strategies for sustainable products, services and destinations.</span> <p><span style="font-size: 12pt;">This can be achieved by generating knowledge and awareness of more sustainable products and practices among key market segments</span><span style="font-size: 12pt;">. </span></p> </div> <h3 id="mcetoc_1csek14tj0"><span style="font-size: 12pt;">Destinations</span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><span style="font-size: 12pt; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="../../images/asset-83-4x.png" width="50" height="48" /></span><br /></td> </tr> </tbody> </table> <span style="font-size: 12pt;">For marketing, destinations have to be considered at two different levels. The first level is concerned with the destination as a whole and is the responsibility of mainly public organizations such as Destination Marketing Organizations (DMOs). The most commonly recognized DMOs are the National Tourism Organization (NTO) and the Regional Tourism Organization (RTO). The second level concerns the marketing activity of mainly private sector businesses promoting individual tourism products at the destination, the obvious tourism companies being accommodation providers, transport carriers, tour operators, and attractions. Through their marketing activities, businesses, organizations and destinations have the power to greatly influence consumer behaviour and the associated demand for particular types of tourism experiences and products.</span><br /></div> <h3 id="mcetoc_1csek14tj0"><span style="font-size: 12pt;">Businesses</span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><span style="font-size: 12pt; color: #000000;"><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="../../images/asset-66-4x.png" width="50" height="48" /></span></td> </tr> </tbody> </table> <span style="font-size: small;"><span style="font-size: 12pt;">The capacities and characteristics of travel and tourism businesses clearly influence tourist demand. Traditional approaches to marketing have been concentrated around narrow ideas of profit maximization and customer needs. The new marketing towards sustainability in tourism is less customer-oriented. The process is not narrowly identified with commercial objectives and profit motives but stresses the need for a balance between company profits and consumer satisfaction as well as the overall goal of society’s well.</span></span><br /></div> <h3 id="mcetoc_1csek14tj0"><span style="font-size: 12pt;">Travellers<br /></span></h3> <div class="hidden" style="text-align: justify;"> <table style="float: left;"> <tbody> <tr> <td><img style="width: 50px; height: 48px; margin: 0px 0px; vertical-align: undefined;" src="../../images/asset-77-4x.png" width="50" height="48" /></td> </tr> </tbody> </table> <p><span style="font-size: 12pt;">Travellers can exert pressures for change from current practices toward sustainable tourism practices. Certification and effective and reliable marketing provide travellers with reliable information about sustainability to inform their travel choices. By reporting their experiences, travellers contribute to transparency, give orientation to other travellers and valuable feedback to tourism businesses, marketing organizations and certification bodies.</span></p> <p> </p> </div> </div> <h3 id="mcetoc_1d6v18ssn2"><span style="font-size: 18pt; color: #000000;"><a href="https://sustainabledevelopment.un.org/" title="The SDGs Knowledge Platform"><span style="color: #000000;"><span style="font-size: 14pt;">SDGs related to this Topic</span></span></a></span></h3> <div class="hidden"><span style="font-size: 18pt;"><a href="https://sustainabledevelopment.un.org/sdg4" target="_new"><img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="../../images/e_sdg_icons-04.jpg" width="100" height="100" /></a><a href="https://sustainabledevelopment.un.org/sdg7" target="_new"> <img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="../../images/e_sdg_icons-07.jpg" width="100" height="100" /> </a><a href="https://sustainabledevelopment.un.org/sdg8" target="_new"><img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="../../images/e_sdg_icons-08.jpg" width="100" height="100" /></a> <a href="https://sustainabledevelopment.un.org/sdg12" target="_new"><img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="../../images/e_sdg_icons-12.jpg" width="100" height="100" /></a> <a href="https://sustainabledevelopment.un.org/sdg16" target="_new"><img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="../../images/e_sdg_icons-16.jpg" width="100" height="100" /></a> <a href="https://sustainabledevelopment.un.org/sdg17" target="_new"><img style="width: 100px; height: 100px; margin: 0px 0px; vertical-align: undefined;" src="../../images/e_sdg_icons-17.jpg" width="100" height="100" /></a></span></div> <p> </p> <table style="float: left; width: 79.8px;"> <tbody> <tr> <td style="width: 70.8px;"> <p style="text-align: center;"><a href="../../who-who/civil-society-ngos/ecotrans/itb2019" target="_new"><img style="width: 100px; height: 98px; margin: 0px 0px; vertical-align: undefined;" src="../../images/tgplanet.png" width="100" height="98" /></a></p> </td> </tr> </tbody> </table> <p style="text-align: justify;"><span style="font-size: 12pt; color: #000000;"><strong>Best tools for free:</strong> S</span><span style="font-size: 12pt; color: #000000;">earch and disseminate the <a href="../../resources/tools/certification-quickfinder" target="_new"><strong>Certification Quickfinder</strong></a> with all certificates worldwide and the global <a href="../../market-place/green-travel-maps" target="_new"><strong>Green Travel Maps</strong></a> with 20,000 certified tourism businesses, destinations and tour operators. </span><span style="font-size: 12pt; color: #000000;">Thus you help </span><span style="font-size: 12pt; color: #000000;">raising the market share and market access of environmentally and socially compatible tourism from 1% today to 10% until 2030 - the SDG12 flagship aim of the <a href="../../who-who/civil-society-ngos/travel-green-planet-2030-initiative">Travel Green Planet collaboration initiative. <br /></a></span></p> <p style="text-align: left;"><strong><span style="color: #0071bc;"><span style="font-size: 14pt;"><span style="font-size: 18pt;">Helping you further: the Tourism2030 Compass</span></span></span></strong><strong><span style="color: #0071bc;"><span style="font-size: 14pt;"><span style="font-size: 18pt;"><span style="color: #0071bc; font-size: 14pt;"><a href="../../background/my-destinet" target="_new" title="Join &amp; share your information"><img style="width: 160px; height: 35px; margin-top: 0px; margin-bottom: 0px; float: right;" src="../../images/join-share2.png" width="160" height="35" /></a></span></span> </span></span></strong><strong><span style="color: #0071bc;"><span style="font-size: 14pt;"><span style="font-size: 18pt;">Knowledge Base Content</span></span></span></strong></p> 2024-08-10T12:47:16Z tag:root.destinet.eu,2024-08-10:/demo-design/topics/quality-assessment-certification-and-marketing http://root.destinet.eu/demo-design/misc_/EnviroWindows/Site.gif ECOTRANS Tourism2030 tag:root.destinet.eu,2018-01-30:/demo-design/topics/quality-assessment-certification-and-marketing/businesses 2018-01-30T17:37:08Z Annalisa Surini Annalisa Surini

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