A5
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| GSTC HTO Sustainability Management | |
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A5 Accurate Promotion |
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Promotional materials are accurate and complete with regard to the organization and its products and services, including sustainability claims. They do not promise more than is being delivered. INDICATOR: • Marketing materials set realistic expectations and do not make false or misleading claims. GUIDANCE: • Images are of the actual experiences and places visited by customers. Marketing about wildlife or cultural events does not promise sightings which are not guaranteed. Claims about sustainability should be based on past performances not sustainability aspirations. |
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