C4
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| GSTC HTO Cultural Heritage |
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C4 Presenting local culture |
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C4 The organization incorporates elements of local art, architecture, or cultural heritage in its operations, design, decoration, food, or shops; while respecting the intellectual property rights of local communities. INDICATORS: • Customers observe or experience aspects of local art, architecture and/or cultural heritage whilst staying with or on tour with the organization.
• Use of indigenous or cultural heritage design, motifs, art respects intellectual property rights of communities and individuals.
GUIDANCE: • Ensure local artworks/motifs and design which are embedded in materials by the organization (e.g. logos, elements on brochures, printed on fabrics or as murals etc.) have appropriate copyright permissions. • Ensure any presentation of cultural heritage is considered appropriate to by local communities (especially local indigenous cultures). |
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