Folder A14 Promotion

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GSTC (Destinations) Sustainable Management

A14 Promotion

Promotion is accurate with regard to the destination and its products, services, and sustainability claims. The promotional messages treat local communities and tourists authentically and respectfully.

INDICATORS:

• Destination promotional messages that represent local communities and visitors authentically and respectfully.
• Destination promotional messages that are accurate in their description of products and services.