Good practice destination Global Travel and Tourism Partnership

Contributor DiegoNunez
Country USA
Keywords
  • Excellence 2015
  • Tourism for Tomorrow Awards
  • awarded
Postal address 1001 Country Club Road, West Chester, PA 19382 USA
Webpage http://www.gttp.org/
Release date 30/03/2018
Landscape type Unspecified
Topics
  • Destination Management
  • Natural Heritage & Biodiversity
Type Best Practice Destination (Best Practice Destination)
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Finalist, People Award 2015

When a group of students in Caraguatatuba, Brazil set out to see what the impediments were to developing community tourism in their region, they discovered that people didn't want to visit their coastal community because it was so dirty. So they got together with local businesses and the mayor and created a clean-up and environmental awareness campaign. The students were all participating in a research competition run by the Global Travel and Tourism Partnership education programme (GTTP). The GTTP is an industry philanthropic program started by American Express in 2006 and now supported by 11 global corporations and several thousand local businesses.