Pamirs (TJ)

Contributor	DiegoNunez
Country	Tajikistan,
Keywords	Asia-Pacific Attraction protection
Release date	09/02/2015
Topics	Destination Management Human Rights & Labour Rights
GSTC Criteria for Destinations	C1 Protection of cultural assets
Type	(Best Practice Destination)

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Good Practice Innovation Sheet

Items	Description
1. WHO
Key people and organisations (initiator, leader, partners)	Asadsho Zoolshoev –executive director of Pamir Eco-Cultural Tourism Assosiation (PECTA); director@pecta.tj u. asadsho.zoolshoev@akdn.org; Matthias Poeschel – Tourism Advisor Mountain Societies Development Support Programme (MSDSP), a Project of Aga Khan Foundation; matthias.poeschel@akdn.org
	Tajikistan - High Pamirs Bartang & Wakhan valleys , Tajikistan Pamir Eco-Cultural Tourism Assosiation (PECTA) Adress: 10.E. Davronov street, City Park, Khorog 736 000,GBAO, Republic of Tajikistan www.visitpamirs.com
	Names of partner organizations (with an active role in the example): Aga Khan Foundation Tajikistan, Mountain Societies Development Support Programme (MSDSP), a project of the Aga Khan Foundation and Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Key Figures	Surface	Inhabitants	Tourism arrivals	Tourism nights
	64 200 m² ( 44,9% of Tajikistan)	350,000
2. WHY
Reason for taking the good practice action	Promote the Pamirs as a new and promising tourism destination.
Issues and challenge
3. HOW
Methods /steps / tools used (to develop the good practice)	*Actions for innovation*: The Pamir Eco-Cultural Touirsm Assosiation (PECTA) is active in promoting the opportunities of tourism in the Pamirs. This includes qualification tourism product development and marketing as well as distribution activities. On other focus is on infrastructure and service development especially in hygiene and sanitation. PECTA Charter asks members to protect nature and culture heritage Currently PECTA has 21 member and working with more that 85 home stays in the Pamir.
4. RESULT
Specific/measurable results, benefits	The representative of PECTA has presented tourism opportunities of the region in International fairs, workshops and seminars on national and international level. Through Familiarization trips new tour operators are focussing on the Pamirs – biggest success: the German study tour operator STUDIOSUS Reisen München has now Tajikistan and the Pamirs in their programme. Collaboration with German tour operator DIAMIR Erlebnisreisen - Consultants for product development of new Mountaineering (Alpinism) and Trekking routs in the Pamir Mountains (cross border)
Recognitions (e.g. awards)	Tajikistan - High Pamirs Bartang & Wakhan valleys included in Global Top 100!
5. REFLECTION
Lessons learned
Challenges met
Critical success factors
6. MORE
web-references, documents