SAPIO Kulinarische Entdeckungsreisen

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Good Practice Innovation Sheet
 

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Artikel
Beschreibung
1. WHO
Key people and organisations (initiator, leader, partners)
  SAPIO Kulinarische Entdeckungsreisen (Firmensitz: Berlin)/ SAPIO Culinary Discovery Tours
Travel destinations:  Italien/Frankreich/ Deutschland/ Österreich

Emilia, Provence, Venice, Périgord, South Tuscany, Aeolian Islands, Sardinia, South Tyrol, Valle Maria, Trieste, Puglia, Sardinia,Burgundy, Piedmont...

Key Figures
Surface-----
Inhabitants-----
Tourism arrivals-----
Tourism nights-----

2. WHY
Reason for taking the good practice action
The company has been pursuing a sustainable economic strategy since its inception. (SAPIO is CSR certified). Sustainability is not only communicated, but also actively lived in the company.  SAPIO offers a successful and sustainable form of so-called quality tourism with enjoyable, active and responsible travel. SAPIO's customer satisfaction is very high. With its travels, SAPIO contributes to the development of local structures in the destination.
Issues and challenge
Although the arrival of guests to the destination is increasingly by train, air traffic still plays a very important role in travel mobility, as can be seen in the overall social trend. Sapio even more wants to counteract the high customer demand for (although always compensated) air travel.
3. HOW
Methods /steps / tools used (to develop the good practice)
The sustainability criteria of SAPIO have been actively communicated on the company's website and in consulting since the company was founded. They are still valid today. Another fundamental element of SAPIO's sustainability management is the mission statement by making clear the basic principles of the core business and the commitment to social responsibility. SAPIOS principles for successful quality tourism are systematically anchored in the minds of all stakeholders at SAPIO (internal/external communication) through regular intensive discussion and documentation of sustainability practice. The measures to improve will also be addressed to stakeholders.

SAPIO is in a very close relationship and exchange with all its stakeholders. Regular evaluations with the tour guides take place, for example, after the travel season. SAPIO sees itself as a responsible actor in society and the environment and establishes long-term fair and often friendly relationships with partners and treats natural resources with care. SAPIO attaches great importance to the Code of Child Protection and, more generally, to human rights care.
4. RESULT
Specific/measurable results, benefits
●        excellent contacts and good relations with stakeholders in the destinations

●       Member of the forum anders reisen e.V.

●       numerous awards

●       Tourcert Siegel (CSR)

●       innovative and original journeys with very high quality standards

●       long-standing and fair cooperation with service providers and employees

●       high customer satisfaction rate
Recognitions (e.g. awards)
Since 2007 Member of the forum anders reisen e.V. and head of the regional group Berlin and East Germany for the association

●       2009, 2011, 2012 and also 2015 winner of the "Golden Palm" (GEO season)

●        "Most innovative, original and most beautiful journey of the year"

●       Auszeichnung für die Reise „VENEDIG - Lagunenfischer, Küche & Architektur“ im

●       Jahr 2011 mit dem Touristikpreis der Zeitung Sonntag Aktuell

●       Consistently CSR certified since 2010

●       very positive guest feedback
5. REFLECTION
Lessons learned
Good relations with stakeholders/service providers and employees, etc., make SAPIO successful; as well as the positive recommendations from guests. Travelling to micro-regions that are not entirely developed for tourism also contributes to the company's unique selling point. It is important to remain credible and to ensure transparency in the value chain.
Challenges met
SAPIO continues to communicate increasingly successfully the need to compensate air travel. The company makes this mandatory for those who want to book a flight connection via SAPIO. SAPIOS trips are set in such a way that the journeys by train can always be guaranteed.
Critical success factors
SAPIO is a sole proprietorships with a small number of employees. This can be advantageous, as everyone is involved in the essential processes. Due to the high quality of service, however, with a high booking rate, it can be very demanding for all parties involved in the company. The employees of SAPIO as well as the tour guides and the service providers in the destination are the most important success factors for the company.
6. MORE 
web-references, documents
 http://www.sapio.de/